SO EXCITED ABOUT THIS IDEAL African Designs comes to Swedish Designs!
IKEA, the Swedish powerhouse for modern, affordable furniture and home accessories, will launch their first Africa Collection in 2019. To bring this collection to life, IKEA is partnering with 12 top designers from the African continent. Among them creative brands that I love like Selly Raby Kane, Sindiso Khumalo and Maxhosa by Laduma.
IKEA’s Africa Collection will launch in 2019
How did it happen? IKEA’s Head of Design met with the founder of Design Indaba – an online publication focusing on “African design, creativity and innovation” that holds a creative festival and a conference once a year – and received a list of names from Design Indaba’s network. He met up with the designers and now they are working on several pieces for the 2019 launch.
African creativity remains a pool of inspiration for big Western brands