Photo courtesy of seventeen
UPDATE: a NEW nude brand is called NAJA with 7 shades of underwear.
This is for those who like Nude color tones of
mahogany, chocolate, bronze, honey, pearl, ivory
What a great concept! WELL, we kindly been done before.
"Nude" heels, dresses, and bags can be found in any store, but usually they only come in beige – which suits some people, but excludes all other skin tones. Finally, fashion brands are realizing that one single nude color just doesn't work for everyone, and Mia Pielle is leading the movement.
The innovative new website helps you find shoes, clothes, undergarments, and accessories that actually match your unique skin color. You just select one of the six skin tones that's best suited to you and from there, the website pulls shoppable products from different brands in your "true nude" color. Kind of like Google, but for nude clothing.
Atima Lui and Nancy Madrid, two students at Harvard Business School, created the brand because they were fed up with "big fashion brands trying to box [all women] into one skin tone," they told Seventeen.com. "As two women of Mexican and Sudanese heritage, we often feel like we don't meet the standard of beauty in this country... We women come in a wide range of skin tones and we all deserve products that match our unique hue."
Prices on the site range from $6 crop tops all the way up to $350 sandals and come in six different tones.